High hopes to be Asia's international education hub

"The quality of international academic institutions in Thailand is acknowledged worldwide. Much lower costs than many other countries are our strong point," said Rachane Potjanasuntorn, director-general of the Department of Export Promotion (DEP).

"Also, the rich culture, hospitality, good living environment and attractive tourist destinations are crucial factors luring more foreign students to study here," he said.

"However, to achieve growth, prestigious Thai universities should reach out to other countries and offer interesting promotions to foreigners."

The Commission on Higher Education's Bureau of International Cooperation Strategy said there were 70,174 university students attending international and English programmes in 2008, compared to 60,221 in 2007. The number of foreign students also rose to 16,361 in 2008 from 11,021 in 2007.