New Ford Fiesta To Make Asean Debut At Thailand Motor Expo

Bold, sexy, dynamic and stylish, the all-new Fiesta combines exciting, refreshing design with Ford's proven expertise in small car handling and dynamics. It is an important new addition to Ford's core product portfolio in ASEAN, and a key driver for the future growth of Ford in the region.

New Fiesta is a small car that consumers will be proud to drive – and be seen driving – thanks to distinctive kinetic design elements that have been incorporated into its look. Details such as sleek wraparound headlamps, bold pronounced wheel arch lips and a strong bodyside beltline create a dynamic look, even when stationary.

“Style-aware consumers will appreciate the uniqueness of this car to express their individuality, style and aspirations,” said Dave Alden, president, Ford ASEAN. ''New Fiesta will write the next chapter in our small car success story and build on the widespread appeal of the Ford brand in Thailand and other ASEAN markets. It will strengthen our showrooms and introduce Ford dealers to an important new customer segment.''

The new Fiesta will be produced at Ford's new US$500 million state-of-the-art AutoAlliance Thailand (AAT) plant in Rayong, and will arrive in dealerships throughout ASEAN in 2010.