Thai Airways releases international brand campaign

Media 10.11.2009 00:43

Thai Airways has released an international brand campaign to touch its audience’s every sense in an integrated drive by JWT Bangkok.

Half a year ago, the international carrier promoted itself through a traveler-themed campaign. ‘Senses’ is a celebration as the airline nears its 50th birthday in 2010.

JWT has minimized the presence of the actual airline in the ads, instead emphasising the ‘Thai touch’, as the agency describes it. The ads transform the human senses into the stunning trademark colors from Thai Airways.

The branding campaign is being aired in Europe, the United States and Asia via television, print and digital media channels.

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