Proton Beats Korean, Continental Brands At Thai Expo

In a statement on Thursday, Proton said it clinched the number six position in car bookings made during the Dec 2-13 expo in Bangkok, securing 1,388 bookings out of the total 25,220.

Topping the list was Toyota with 7,230 bookings, followed by Honda (4,239), Isuzu (2,539), Mazda (2,277) and Mitsubishi (1,518).

The performance of Proton which launched the Exora MPV during the show, also preceded more established names such as Toyota, Isuzu and Mitsubishi that benefitted from the sales of their pick-up models, the company said.

"This indicates the support and confidence of Thai customers towards the fairly new brand, which offers value-for-money and reliable vehicles," it added.

The Exora was the best selling Proton model securing a total of 825 bookings, which accounts for almost 60 per cent of Proton's 1,388 units sold during the event.