Total Integration helps PS remain a low cost leader

Pruksa Real Estate is different from other developers in Thailand. Our business model is fully integrated, combining three business together: developer, contractor, and manufacturer of precast steel-reinforced concrete panels. We outsource only labour through subcontractors.

Precast concrete is used in a prefabrication technique to build walls for both low-rise housing and condominiums. This fully integrated model allows us to lower construction costs and shorten construction periods, which provides us a great competitive advantage.

What customers does PS target and what products do you offer?

Initially we targeted the low- to middle-income segment but we have been able to expand the product mix to include both low-rise housing and high-rise condominiums, and also products for wealthier homebuyers. Low-rise housing comprises 75% and high-rise condominiums 25% of total revenue. In the near future, condominiums will account for 30-35% of revenue.