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The rise of Thailand’s Groupon clones
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A screen grab from Ensogo, which offers deals throughout Southeast Asia. The site recently received a US$2 million investment from Europe.
With social buying sites ready to explode in Thailand, here’s a guide to the best of the bargain-hunting bunch
With the market set to take off in a major way, we’ve put together a guide to the group-buying phenomenon and the sites that are leading the pack.
Screen grab of Groupon.
The rise of group buying began with Amercian site Groupon, which promises to give its members “50 to 90 percent off the best stuff your city has to offer.”
The site, which has spawned an industry of related services, features a heavily discounted ‘deal of the day’ from partner companies that members can take advantage of.
The catch for Groupon members is that a deal is only authorized if a minimum number of members have committed to it. Here in Thailand, all of the Groupon-clones have abandoned this minimum interest policy and instead set a time limit for each deal.
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