The proposed, immediate, steep wage hike – 70 percent up on the average nationwide minimum wage of 175 baht – has drawn strong opposition from employers.
But Khon Kaen-based Sueksa Phan Khon Kaen Company has substantially increased the salaries of staff, with the lowest-ranking employees such as janitors now earning 9,000 baht a month instead of 5,000 baht - effective as of July 4.
Prasom Prakhunsookjai, the owner of the company, said that the salary rises would cost his company about an additional one million baht per month, which would cut his profit to just 5 to 8 per cent.
However, he said, he was more than willing to accept this.
The effect from of pay rise was already evident in improved staff morale and work levels.
"Many staff members who used to just watch or chat among themselves when customers walked in are now approaching customers as soon as they arrive and are quick to offer service.
"The sales staff are now very enthusiastic and work harder,” he said.
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