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Ad agencies, PR firms make full use of social networking sites

Suchit Leesa-nguansuk Bangkok Post 17.02.2010
AdFest Postpones Pattaya Advertising Industry Event Due to Political Unrest

Adfest 2010, one of Asia's top annual event for the advertising industry, expected to be held in Pattaya from 18 to 20 March, has been postponed with organisers citing the "difficult political situation" as the primary reason.

Ad agencies, PR firms make full use of social networking sites

Social networking is not just impacting advertising agencies but also driving public relation agencies to extend their business by setting up dedicated teams to listen and get immediate feedback from customers as a key element in integrated marketing.

Leo Burnett predicts Thailand revival

Pornnalat Prachyakorn Bangkok Post 12.02.2010
Leo Burnett predicts Thailand revival

The advertising agency Leo Burnett is confident in the growth of advertising spending in Asia-Pacific and expects to achieve revenue growth of 15% in Thailand this year, according to Jarek Ziebinski, president for Asia-Pacific.

InMobi partners with hi5 to serve ads on their mobile web site in Thailand

InMobi, a mobile advertisement network, had partnered with Hi5, a social networking site, to serve ads on their mobile web site in Thailand.

Angelina Jolie Replaced by Red Head in St. John Ads

You won't be seeing Angelina Jolie in any more St. John ads. Chief executive officer Glenn McMahon tells Women's Wear Daily that the actress, 34, "overshadowed the brand."

'Google tax' proposed on web firms' online ad revenue in France

Online giants including Google and Yahoo are facing a tax on advertising revenue in France under controversial proposals being examined by Nicolas Sarkozy to help save creative industries from a "free-for-all" internet culture.

Thai Airways releases international brand campaign

Thai Airways has released an international brand campaign to touch its audience’s every sense in an integrated drive by JWT Bangkok.

Thai broadcaster BEC World sees ad revenue slowing

BEC World (BEC.BK), Thailand's top listed TV network operator, said on Wednesday its advertising revenue would rise less than 10 percent in 2009 and next year as the economic downturn meant it couldn't raise rates by much.

Students in remote areas can now join lessons at one of the country's top schools

Computers equipped with teaching-aid software are helping students in the remotest parts of the country receive top-quality education, even when their teachers haven't majored in the lessons' subjects.

'Hitler' stars in explicit new AIDS awareness ad

BERLIN — A steamy new AIDS awareness advert showing an Adolf Hitler lookalike having sex is aimed at countering a fall in public awareness of the dangers of unprotected sex, its German makers said on Sunday.


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